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Narayan Venkatesh
May 13, 2024
The shipping industry thrives on the dedication and expertise of its seafarers. But behind the scenes, crewing teams face a constant tug-of-war between achieving optimal outcomes and the limitations of manual processes.
The day-to-day reality of a crew manager is filled with many questions and the decisions they make based on the answers.
If you take the time to painstakingly analyze every decision, you'll make better choices but move far too slowly. Conversely, making rapid decisions without proper analysis leads to poor outcomes. Crew operators today strike a balance by settling for "good enough" instead of achieving optimal outcomes for the business and the crew.
Crewing leadership would like to drive business outcomes - be it costs, seafarer-wellbeing, safe operations or others. Outsourcing and process refinements offer occasional pockets of improvements but cannot scale across the fleet and seafarer talent pool.
Today, almost all shipping companies are facing the “Scalability Gap”. How do you know you’re facing one? It’s when you’ve faced 2 key situations:
The answer lies in a tech-powered future. By embracing technology, crewing departments can cross this Scalability Gap – a future where data-driven decision making empowers teams to navigate uncertainty and maximize business performance, all while increasing productivity and well-being.
Tilla has developed a crew operations maturity model designed to help crewing teams identify this Scalability Gap. Our next article will introduce the maturity model that we use to unlock the full potential of crew operators and drive business performance.
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